Glossary

Lookup for support and new engineers. Matrix for “how to turn it on”: Project Management activation. ENV names and extra_data keys: ENV / Metadata Catalog (also on every playbook).

Term	Meaning	Where
Nellalink	SaaS AI Business Suite for business owners	Product
User App	Owner dashboard, React, app*.nellalink.com	Frontend
Front-facing	Guest storefront, React + Vite on faruq (basename /app/); master is still Nuxt	Frontend
Core Backend	Laravel package, source of truth	Core Backend
Middleware Backend	Express, third parties	Middleware Backend
Project Management (PM)	Playbook for turning a flow on: activation matrix plus ENV / Metadata Catalog	Project Management
ENV / Metadata Catalog	ENV names (no secrets) and Core metadata keys for that playbook	Every playbook
Winner URL	The one host+path the playbook tells you to call	All playbooks
Public API key	x-api-key shipped in the browser	IDOR
owned_by	User uuid that owns the entity	Core Backend
nellalink_business	Storefront identity entity	Core Backend
nellalink_business_menu	Digital menu / price list	Core Backend
nellalink_business_menu_item	Line item or delivery option	Core Backend
meta_key	Human key; guest URL slug for the menu	Core Backend / Front-facing
:base	Business segment in guest routes /:base/menu/:slug	Front-facing
entity_featured_url	Logo / image after S3 upload	Core Backend
extra_data.business_address	Business address	User App Business
extra_data.contact_email	Business email	User App Business
extra_data.menu_primary_color	Guest theme	Menu / storefront
extra_data.menu_base_wallet_ticker_symbol	Price symbol	Front-facing
extra_data.menu_checkout_payments_providers	Paystack / bank flags (cash is the SPA default)	Checkout
extra_data.support_tab	Contact page copy (title, content, nav_button_text, show_ring_feature_on_support_page)	/:base/contact/:slug
extra_data.contact_info	Phone / email / address on Contact	Front-facing
extra_data.category	Item group; Delivery is delivery	Storefront
extra_data.unit_price_amount	Item price	Storefront
extra_data.sort_position	Item order	Menu edit
onpremise_data	Table/room fields on place-order (customer_onpremise_location_*)	Checkout / Middleware notify
customer_requested_order_email_copy	Guest “send me a copy” flag on place-order	Checkout
payment_processor	paystack | bank_transfer | cash (Joi; SPA default cash)	Checkout
PLUGIN_NELLALINK_INIT_*	Order + notify ENVs	Middleware Backend
ROUTE_FILE_MANAGER_AWS_*	Presign ENVs	Middleware Backend
VITE_FRONT_FACING_URL	Builds QR/share URL	User App
VITE_CORE_BACKEND_API_URL	Guest Core host	Front-facing (faruq)
VITE_CORE_BACKEND_API_KEY	Guest public key	Front-facing (faruq)
VITE_MIDDLEWARE_API_BASE_URL	Guest checkout	Front-facing (faruq)
VITE_ONESIGNAL_APP_ID	Guest push init	Front-facing (faruq)